Did you know that 97% of consumers search for businesses online? An excellent way to increase your online visibility is through a Google+ page. Due to its affiliation with Google’s search engine, Google+ pages provide businesses with the opportunity to appear higher on search engines, while also engaging their audiences through relevant microblogs. In addition to SEO, it creates a central hub that appears across various Google products such as YouTube, Google Local Listings (for Google Maps) and much more. Great examples of businesses using Google+ pages are Hootsuite, Toyota, Hugo Boss, and Pepsi. These companies are utilizing Google+ pages to communicate with their target audiences through informative posts, while increasing their online exposure for SEO.
Once you’ve determined Google+ is right for your business, here’s how to get started.
- Create an account on Google.com. You may create an individual or company based account. This will provide you with the proper access to create the page. The difference between the two accounts is that the email will be under your name or the business’ name.
- Once your account is created, you’ll want to accept the Google+ page capability and begin updating the page. If you’ve created an account under your name, you’ll want to move on to the next step to create your company page.
- Under the pages tab, click on “Create a page.” Next, select the category that best fits your business.
- Input your company’s name and external website on this tab.
- Branding is the next step. Be sure to have a cover photo related to your business (recommended size: 1080 x 608) and your company’s logo as the profile photo. For more details on creating efficient branding for your social sites, check out this post.
- In the “About” section, insert information about your company such as contact information, your tagline and additional links. Remember to use keywords in your descriptions so the search engines easily pick it up. Once you’ve added in information in this area, be sure to place a link to your Google+ page on your website.