Want to capture important information on your followers through Twitter? Try Lead Generation cards, also known as Twitter Ad Cards.
With the ease of a click, Lead Generation Cards (LGC) help businesses capture names, usernames and emails. LGCs are designed to help companies promote items such as blog subscriptions, special offers and more.
Here’s how to get started:
Step 1. A Short Description
After you’ve created a tweet describing the launch of your blog, you’ll want to add a lead generation card to it. The LGC will provide a quick and easy way for the Twitter user to subscribe or take advantage of your offer, immediately after viewing the tweet.
In the description area of the LGC, you will provide the benefits to signing up for your service in 50 characters (including spaces). The short description is your selling area, where you can hone in on why the Twitter user should act. Remember to tailor your description to your tweet. For example, XYZ business would like to increase their blog subscribers through their LGC. An appropriate description for them would be “Our blog will help you stay in the know on (industry)!”
Step 2. Imagery
Next, you’ll want to insert an image that will entice the Twitter user to subscribe. Perhaps it’s a product picture or an “in action” shot of a person within said industry. Remember to keep this image 600px by 150px and branded to your business!
Twitter provides this great example of a coffee shop promotion using a LGC. The Barista Bar wants Twitter Users to sign up for their daily deals. The image used at the top is both interesting and informative. It shows their company name and what they are offering, while keeping it within their branding guidelines.
Step 3. Call-To-Action
Your Call-to-Action button is another important facet to your LGC. Here’s where you will tell the Twitter user what they should do. In this example, we want the user to subscribe to the blog, so a Call-to-Action button that says “Subscribe Today” or “Sign Up For Blog Updates” would work perfectly.
Step 5: Card Details (Fallback URL)
This URL will lead Twitter users to either your website or another form, should they be viewing it on a non-Twitter platform such as TweetDeck or Hootsuite.
Step 6: Destination URL
This URL will lead Twitter users to a separate page after they have submitted their information. You could create a “Thank You” page on your site for this action. A “Post submit message” expressing gratitude towards the user will also suffice. In our example of XYZ business, a great post submit message would say “Thank you for subscribing to our blog. We hope to provide you with the latest in x, y and z!”
Step 7: Data Settings
In this section, you will link the LGC to your blog/website’s subscription service. The “Custom Key Name” pertains to the titles these specific bits of information will be classified under. Prior to this step, you’ll need to connect it to your endpoint provider (i.e. Mailchimp, Salesforce, etc.). For specific information on each provider, visit https://support.twitter.com/groups/58-advertising/topics/260-promoted-tweets/articles/20170770-setting-up-lead-generation-cards#.
Now that your LGC is successfully linked to your provider, it is ready for Twitter’s approval. Simply hit “Create Card” after adding in a title and agreeing to Twitter’s policies and you’re ready to launch! Once launched, monitor the LGC and the offer associated.
Watch as Twitter users seamlessly subscribe to your blog, offer, etc. with just the click of a button!