With more than 1.23 billion users, Facebook has attracted the attention of both sexes. According to a recent survey conducted by Statista and Mashable, a majority of men and women use Facebook to view photos or videos. It’s always important to keep this in mind when creating Facebook posts to increase engagement.
At HJMT, we’ve found that posts with photos or videos perform better than those with pure text. This could resonate to the majority of Facebook users looking for visual stimuli. When creating posts for your business, expand on the context of the post through photos. They are easily sharable and provide an emotional connection with the users for all genders!
To learn more about maximizing your demographics on Facebook, check out this post on Understanding Facebook Insights.