The 2015 edition of the AP Stylebook has around 300 new or revised terms according to a recent article on PR Daily. As a PR professional, you should be well aware of these changes and try your best to incorporate them into your writing and especially into your press releases. As journalists are your target audience when disseminating information via a pitch or release, and they are used to writing and receiving information following AP Style, doing so as well will ensure your news is well received.
Here are five changes to keep in mind:
- Food names and phrases. For example BLT can now be used instead of writing out bacon, lettuce and tomato. Another example:
- Social media terminology. “Favorite” can now be used as a verb to say for example, you “favorite” all @HJMTPR’s tweets. And meme is also recognized and defined now as, “a piece of information, such as a cultural practice or idea, that’s shared verbally or transmitted widely, often in social media.”
- Sports slang and organizational names.
- Not a style revision or addition, but the 2015 AP Stylebook has added an 85-page index to help users find words and guidelines more quickly.
For more information on AP Stylebook changes, follow @ApStylebook on Twitter!