Case Study: Con Edison – Blogger Outreach

Case Study: Con Edison – Blogger Outreach

To help promote the Commercial & Industrial Energy Efficiency Program, HJMT worked with one of the largest investor-owned energy companies in the United States by developing a targeted blogger program. HJMT targeted industry-related blogs and secured articles in more than 50 blogs including AOL Energy, Real Energy Writers, EcoEvaluator, and Alternative Energy HQ. The blog entries resulted in approximately three million impressions for the program and a 25% increase in additional market partners.

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