Case Study: ENECON – Social Media Outreach and Advertising
As the leading corporation in industrial floor coatings, ENECON looked to recruit distributors worldwide through a vast print, online and social media ad campaign. HJMT established the social media aspect of it through Facebook and LinkedIn, targeting potential distributors in more than 25 markets including New Zealand, Poland, North Carolina, New Orleans, Kansas City, Denmark, and Western Europe. HJMT also designed and implemented print advertising in these designated markets.
The campaigns directed interested parties to a designated company landing page, where contact information was then captured. The campaigns resulted in more than 250,000 potential distributors visiting the webpage and an increased amount of interest/new applicants for the opportunity in each market.