Case Study: Speed Wire Inc. – Social Media Outreach
A national installation service provider, Speed Wire Inc., wanted to improve the company’s internal communications efforts. HJMT was brought on to develop and design a monthly newsletter to be distributed to all company employees. HJMT produced content, conducted interviews, wrote stories and laid out all information. In addition, HJMT launched the company blog, which was used to further promote and discuss company news and events. From there, each blog entry was also promoted on the company’s social media sites including Facebook, Twitter, LinkedIn and Google+. As a result, employees were better informed and more easily retained.