Incorporating Instagram Into Your Social Media Marketing Strategy

Instagram is free, easy to use, and has more than 700 million people using it. With the easy option to create a “business account,” and the ability to make Instagram stories, run promotions, and interact with others, this is the application you should consider to promote your business.

Here are some tips for getting your business started on Instagram:

1. Show your product in a new and creative way:

  • Have high-resolution photos that grabs the attention of users. Once you have them on your page, they will look at the other photos you posted.

2. Create an interesting and informative profile:

  • You only have 150 characters to draw people to your page. Focus on what makes your business unique. The business profile also allows you to add a phone number and a clickable URL.

3. Find and use the newest trending hashtags to stay in the loop:

  • By searching tags in the explore page, you’ll find all the latest trending hashtags. Look for ones relevant to your business.

4. Interact with your followers. This will keep people looking at your page and sharing your page with others:

  • There are many different ways to interact with people. (Comment, Like, Follow, Mention, etc.)

5. Analyze and monitor your analytics as much as you can to stay on top of your page and make changes to your strategy when needed:

  • By making your Instagram page a “business account,” you will be able to see the total number of times your post or story was seen, the number of unique accounts that have clicked on your website link, view demographics, and more.

6. Promote your post and drive awareness:

  • You can do this within the app or through programs such as MailChimp, an email marketing service, which announced about a month ago, that you can now add Instagram Ad campaigns to your channel.

Four hundred million people worldwide use Instagram every day, 200 million people use Instagram stories every day, and 80% of users follow a business. Instagram is the first step in building your business and brand by developing your presence on social media. At HJMT, we use these strategies and more to help get your business noticed. Call us today at 347-696-0220 to find out how your business can benefit.