Social Media Marketing in 2017

With approximately 2.8 billion active social media users worldwide, social media is a perfect place to market and track your brand or business. Social media is fast changing and constantly bringing the user more features. Thinking about how social media marketing can help your brand? Here are three tips to incorporate into your social media marketing campaign in 2017:

  • Social Messaging: According to Smart Insights, messaging apps such as Facebook Messenger, WhatsApp, WeChat, and QQ have a wider community than the top four main social networks. People are logging into the messaging apps not only to talk with friends, but also to connect with brands. Companies are taking advantage of this rising trend of social messaging. For example, on Facebook you can click on an ad and it will take you directly to a chat window with the brand. 
  • Live-Streaming Video: It’s not a surprise that video has become one the best ways to grab your audience’s attention. People love authenticity. Live streaming video adds another layer of genuineness to your brand. In 2016, 14% of marketers experimented with live video, and that number is climbing, according to Forbes.
  • Influencers: While this isn’t new, it is even more important now than ever before. Followers are more likely to trust an influencer over a paid advertisement on their social media feed. In fact, 92% of people trust personal recommendations over brands, according to AdWeek. Having someone who is well known in your business niche is a great way to spread the word about your business.

Knowing what to incorporate into your social media marketing campaign can be a daunting task. It takes a lot of trial and error to know what works for your specific brand. One strategy won’t work for every single brand. Here at HJMT we strive to find the right strategies for your brand to help you gain more visibility. Have any questions? Email us at!