Social Media For Businesses Update

Two questions may come to mind when thinking about marketing your business on social media: How often should you post and what kind of content will get you the most attention? We recently took a look through Social Media Examiner’s 9th annual survey of 5,700 marketers and here is what we found: 

1. How Often Should You Post On Social Media?

Of the 5,700 marketers surveyed:

·      Marketers post 8 times to Facebook per day and 68% of marketers plan on increasing their posting frequency over the next 12 months.

·      Marketers post to Instagram 4 times per day and 63% plan on increasing their posting frequency over the next 12 months.

·      Marketers post to Twitter 6 times per day and 56% plan on increasing their Twitter posting frequency over the next 12 months.

·      Marketers post to LinkedIn 4 times per day and 55% plan on increasing their LinkedIn posting frequency over the next 12 months.

·      Marketers post to Pinterest 3 times per day and 37% of marketers plan on increasing their posting frequency over the next 12 months.

·      Marketers post to Snapchat 1 time per day and 23% plan on increasing their posting frequency over the next 12 months. 

2. What Kind of Content Should You Be Posting?

Over 50% of the marketers surveyed are increasing their use of videos, visuals, blogging, and live video over the next 12 months. While visual images and blogging are still the most used form of content, the use of videos is increasing each year! We see this in the updates of social networking sites:

On October 17th, Twitter announced a new ad format called the Video Website Card, an extension of the Website Card that was launched in 2014. It is described by Twitter as, “a creative format that combines the power of video with the ability to drive users back to a site to learn more or take action in the moment.” It features an auto-playing video, a customizable headline, and a tap target that brings you to a website.

 

At HJMT we stay up-to-date with the latest research while also creating original content to enhance your message. If you ever need help with your social media marketing, contact us at 347-696-0220.