HJMT Placement: WebMD, The Magazine

One of our client’s doctors, Dr. Carl A. Olsson of Advanced Urology Centers of NY (AUCNY), was conducting research about space and urology. Since space exploration has once again risen to the forefront as NASA sets goals of sending humans to Mars in the 2030’s, we pitched the media an interview with Dr. Olsson to discuss the impact such a journey would have on one’s health.

WebMD, the magazine, picked up the story and was able to discuss with Dr. Olsson about the impacts of space on the human body. With this placement we were able to reach 1,417,255 readers.

Here’s an excerpt from the piece:

Olsson elaborates: “Earth’s gravity pulls bodily fluid”—meaning blood, plasma, and urine—“down into the direction of our feet, or, when we’re lying down, toward the back. In microgravity more fluid goes to the brain and upper torso.” 

The result, he says, is that bodies in space immediately react to protect the heart, brain, and eyesight from too much fluid, working to readjust total blood volume mass through urine loss, as well as through calcium leakage from the bones into the urine.

 “Astronauts become significantly dehydrated with losses of 2% to 3% of the entire body’s water,” says Olsson. Such fluid loss may trigger a range of renal problems, including kidney stones.