Most Overused Words in Press Releases

Overused Words

PR News recently ran a story about the most overused words in press releases. These words are used so often that they’re practically meaningless now. As reported, the most overused words are:

  • “global” (used in 2,162 of the releases)
  • forwards (1,287)
  • solution (1,275)
  • international (1,266)
  • leading (1,275)

Keep these words in mind the next time you’re writing a press release and choose something else to get your point across.