Videos are one of the best ways to reach out and connect with your target market. Social media networks are embracing the integration of video as an effective way to generate engagement. Two of the most popular and effective video platforms are Instagram and Vine.
Here’s the scoop on both to help you determine which social network is a better fit for your business or organization.
Acquired by Twitter in 2012
Provides short clips
Over 40 million users
Acquired by Facebook in 2012
Over 150 million users
Originally began as a photo-sharing site for budding and professional photographers
Known for its various color options, known as “filters”
Vine: Vine videos must be a length of six seconds and recorded through the app. Although it’s a short video, it continuously loops which provides enough time to tease the audience. With a Tweet and an embedded Vine, users are intrigued to learn more about a product or service. Vine also does not provide any sort of video stability tools, which increases the chances of a wobbly video, though Vine users have embraced the shakiness.
Instagram: Instagram videos have a span of fifteen seconds. Unlike Vine, videos can be recorded through the app or brought from another recording tool in for editing. Users have the ability to edit the video through filters that can enhance the color, quality or mood. Instagram also offers a video stability tool to remove the shakiness. The additional nine seconds and editing opportunities make Instagram a great fit for storytelling in ads and promo campaigns.
Vine: Vine videos are typically embedded within Tweets, allowing users to instantly share it within the Twitter community. It can also be shared through Facebook and Google+.
Instagram: Instagram videos are shared within the network. Because Facebook acquired it, Instagram videos can also be shared through Facebook. Should you want to post these videos on Twitter directly, the copy and a link will appear.
Vine: Dove created one of the most notable Vines. Dove’s first vine was a Dove soap bar that is tossed, as a bowling ball, into five bottles of Dove’s body washes, acting as pins. Once the body washes fell, they exposed the different scents available. It was an excellent and fun demonstration of their products. The viewers were left wanting to learn more information about the body washes and soap bar.
Instagram: Burberry recently created an Instagram video that integrated the iPhone 5S’ slow motion capability with Instagram’s filters. To showcase their Spring/Summer 2014 collection, they captured models strutting the designs down the runway while rose petals fell from the ceiling. With the proper filter, the pastel colored fashions came to life while the slow motion captured not only the intricacy of the designs, but also the falling rose petals.
So consider the above when deciding what platform is best for your business. Whether you are looking to create a teaser or promote your product or service, video is an effective way to engage the consumer. So go ahead, test both Vine and Instagram out and stick with the one you like best.