With the changing face of healthcare marketing, it’s important now more than ever to have an email marketing campaign for your practice. This campaign will help you connect with your patients by offering information about various health issues. This will continue to position you as the expert and trusted advisor and let your patients know you care about their health and well being because you are thinking about them when they are not there.
Here are some tips on what to include, how often you should send out emails and when to send them out:
What to include:
- Make sure to subscribe to MailChimp, Constant Contact or any other mail server that offers you a way to customize the look and feel of your email. The design is important. A striking design is more likely to be read than one that is plain text.
- Keep your stories short and to the point. If you are offering facts or guidance about something, keep the copy succinct and easy to read.
- Have several articles in one email blast and include a striking header. This way the email blast will look more like an informative newsletter than just plain copy.
- Make sure that you address some of the concerns that your patients have. For example, if many of your patients are asking the same question about a particular topic, make sure to address that in the newsletter. Customize the newsletter to fit the needs of your patients.
How Often Should You Send It Out?
- Try to send the newsletter (email blast) out once a month. This will help keep your practice fresh in the minds of your patients yet it won’t be too much. Some healthcare practices like to send it out quarterly but if you really want to connect with your patients, once a month is ideal.
When Should You Send It Out?
- Weekends are a great time to send out email blasts. Most people work during the week and get inundated with emails. If you send on either Saturday morning or Sunday morning, you are more likely to have a higher click through rate because people are at home, leisurely looking at emails.