IHOP’s New Logo Turns Frowns Upside Down

IHOP's New Logo

The International House of Pancakes revealed a new logo that gives their brand a fun and upbeat new lease on life.

IHOP_Restaurant_logo.svgBountiful breakfast platters and stacks of buttery pancakes might bring a smile to your face, but the pancake house’s old logo contained a subliminal frown in the downturned red banner that displayed the word “Restaurant” under the trademark bubble text.

Studio Tilt has kept the easily recognizable typography in the new branding, but has pared down the unnecessary boxes and banners that dated the logo. What’s left behind is a simple to recognize image that instantly puts a smile on your face.

This logo really speaks to a younger crowd. It’s sleek and modern, but also witty and fun leaving the IHOP brand so much room to play with the logo in other promotional materials and social media campaigns. There are many opportunities for the brand to encourage Instagram engagement with such an upbeat and easy to replicate logo.

Rival breakfast restaurant Denny’s has a corner on attracting Twitter-savvy youth with their “weird Twitter” inspired account that uses clever memes and emojis to further their brand without feeling forced.