YouTube vs. Facebook Videos

When you think of posting videos of your business, which social network comes to mind? Chances are, it’s probably YouTube. With more than 1 billion users and its partnership with Google (and the company’s SEO algorithms), YouTube has become the go-to network for all videos. But, Facebook has entered the video realm, hoping to change the common perception that YouTube is the ultimate video resource.

Your business is placing photos, copy and other important and attention-grabbing details on its Facebook page. Facebook thinks it’s only logical that videos be added to the mix. Sure, you can upload the video onto YouTube and post the link on Facebook; however, Facebook is advising small business owners to upload videos directly to pages to truly link their content in one central location.

So now comes the big question- which platform should you be placing your videos on?

It comes down to three factors- content, distribution and finally, analytics. Here, we examine these three factors to help you determine which platform is best for your video.


  • Users: 1 billion users + Google+ users and all online users.
  • Content Protection: Yes, YouTube offers protection for content creators against stolen videos (Content ID).
  • Limit: 15 minutes, however there is a way to increase your limit. The maximum amount is 11 hours with proper YouTube authorization (


  • Users: Open to all users- 1.19 billion monthly Facebook users.
  • Content Protection: No, Facebook currently does not offer any sort of protection against stolen content.
  • Limit: 45 minutes.


  • Appears on YouTube, Google search engines and Google+ pages.
  • Can promote videos through your YouTube account.
  • Provides codes to embed your video on other pages.


  • Now allowing the integration of videos into the popular advertising platform.
  • Videos are only available to appear on Facebook’s search platform.
  • Provides codes to embed your video on other pages.


  • Hasn’t provided the exact details on how the counts are determined so it could vary from 1 second into 15 seconds.
  • Video Manager Dashboard provides information on:
    • Likes
    • Dislikes
    • Comments
    • Shares
    • Minutes Watched
    • Location
    • Gender
    • Discovery
    • Traffic Sources
    • Earnings
    • Audience Retention
    • Playback Locations


  • Counts views that are three seconds within the video playing.
  • Stats include:
    • Video Views
    • Audience Retention
    • Actions
    • Age
    • Gender
    • Country
    • Minutes Watched

Although these networks provide similar functions, factors such as analytics, content protection and visibility are extremely important for businesses. Consider these functions before launching your next video campaign!

It will be interesting to see which platform comes out on top, in the coming months! Which platform will you be using for your business? Tell us which one and why below!

2 thoughts on “YouTube vs. Facebook Videos”

  1. much appreciated. This is terrific information as it seems effectively using social media is a moving target.

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