Emojis and Marketing

Emojis have become an incredibly popular way to communicate with and amongst millennials. Even big brands have creatively incorporated them into their campaigns. (Just look at Dominos.)


The emoji brand Unicode will release 72 new icons this month. Eagerly anticipated on the list are food emojis like pancakes and avocado. New people emojis will be introduced like a pregnant woman and a person shrugging. And new animals will make their debut like the shark and butterfly.


Are you excited for these new emojis? Do you think they have a place in business marketing?