Case Study: Glasslandia – YouTube Marketing

In order to leverage the firm’s CEO as a first generation Google Glass Explorer, HJMT created and marketed Glasslandia, the first Google Glass reality show. HJMT developed a publicity campaign targeting local and trade media outlets and secured placements in Newsday, Bulldog Reporter, German Press, PR Daily and dozens more.

In addition, HJMT implemented a full-scale social media campaign on Facebook, Twitter, Google+, LinkedIn, Instagram, Pinterest and more to spread the word about the reality show premiere and each episode debut thereafter. HJMT also effectively utilized inbound marketing tactics, sending out email blasts and distributing postcards directing the public back to the HJMT website.

As a result of these efforts, Glasslandia reaped more than 52 million impressions with more than 10,000+ people tuning in to watch the six episode series. New business prospects and clients still comment today on the one-of-a-kind Google Glass reality show.