Case Study: NYFW – Social Media Outreach
During NYC’s Fashion Week, HJMT partnered with a world-renowned Czech designer to help with their marketing initiatives and create more exposure and buzz for the event. HJMT used earned media and social media tactics to position the event as not only a must-see fashion show, but also as an event that would benefit a good cause. HJMT secured media placements in the San Francisco Chronicle, San Antonio Express and on WNBC Channel 4 and Socially Superlative, to name a few. The fashion show and benefit was a huge success with more than 200 attendees and extensive media coverage.