Fairy LiceMothers is a group of business women dedicated to eliminating the persistent lice problem. They also educate the community on the use of safe and effective treatments. This is a case study of what happened when Fairy LiceMothers reached out to HJMT.
After brainstorming with the client on how best to reach their goals, HJMT developed an initial pitch offering tips on preventing and treating lice this summer during summer camp.
We positioned Fairy LiceMothers as the experts in lice removal.
Knowing that lice at summer camp was a concern for parents, HJMT developed a timely pitch. We knew that we would be able to garner media attention for our client.
We generated a targeted media list that included more than 250 reporters and bloggers. The focus was on family & parenting, domestic lifestyle, and health and wellness.
All published stories about the client and we were able to reach more than 23 million potential new customers.