Hilary was recently asked to write a bylined article for CEO Magazine about the popularity and effectiveness of influencer marketing.
Using her experience as an influencer herself, as well as her knowledge of how to run effective campaigns as a marketer for our clients, Hilary was able to answer the following questions for the magazine’s readers:
- What is influencer marketing?
- When did it start?
- Why is it important and effective?
- How do you find influencers for your brand?
- Once you find them, what’s next?
- What are some powerful Influencer marketing campaign ideas?
- How do you work with influencers?
Here’s an excerpt from the article:
“For years, brands have used celebrities, experts and influencers, leveraging these relationships to build media opportunities. Lever Brothers Dove Beauty Bar is a great example of this. Years ago, they had a campaign ‘Create a spa in your home.’ We used Toni Christensen, model and manager of Sonoma Mission Inn in Sonoma, California, as our “influencer.” Our media angle was to showcase this beauty expert discussing how to create a home spa using Dove Beauty Bar. The campaign was widely successful and generated millions of media impressions around the country. And, as every CEO knows, impressions equals dollars, because the more you are seen, the more likely someone will be to purchase your service or product.”
To reach the full story, click here.