Carrie Owerko, an Iyengar Yoga Specialist, came to HJMT looking for more exposure and visibility. In order to gain her more recognition, we pitched the topic of osteoporosis and how yoga can help prevent and treat this chronic health problem.
In the US, osteoporosis and low bone mass are estimated to be a major public health threat for almost 44 million U.S. women and men aged 50 and older. It is the most widespread chronic health problem found in Western societies.
To that end, we developed a pitch and a media list of both general and health broadcast and print and online media.
As a result of our pitching efforts, we were able to land Carrie several different articles and an interview on Doctor Radio, which plays on SiriusXM Chanel 110. Their half-hour show was well received by the public and received numerous call-ins.