“For professional communicators, the changes that technology has brought are both a godsend and an imposition. We can send messages to our audiences and contacts at lightning speed with efficiencies and targeting like never before. However, we’re compelled to react so quickly; we leave little time to deliberate, plan, and fact-check. Subsequently, the victims of all these hyper messaging are contemplation and accuracy.” Jeffrey S. Morosoff, Chair, Department of Journalism, Media Studies, and Public Relations, Hofstra University, Hempstead, NY
Companies used to take out advertisements in newspapers and on television and as a result, consumers would buy their products. Today, the art of marketing your business is much more complicated. But, it’s important to look at where we have been in order to understand how we got to where we are today.
Do you remember the technology you had around you growing up? Did you grow up with color television, a computer, cell phone or a smartphone? Was it an Atari computer or perhaps your first Macintosh? Was the Internet available? Did you text or communicate via social networking sites? No matter the technology you used in each phase of your life, you’ve been witness to the changes it has brought.
Technology has changed the way public relations practitioners position their clients. Brands need to be aware of how to best reach consumers in this digital world. The future is unknown as to what technology will come but one thing is for certain, we need to be open to new ways to target consumers.
To learn more about where we have been, purchase your copy of Branding in a Digital World today!