“All of the leaders I know who have built a successful business from the ground up have made a personal impact on the business — every day. Personal interaction is the most ancient form of communication, and it is still the most powerful.” Jeff Galloway, US Olympian, Founder of Galloway Run/Walk Training Method, and Owner of Phidippides Running Store, Atlanta, GA
What makes you unique? What sets you apart from others? When you think about how to identify your personal brand – those two questions are key. In addition, what are you passionate about? What do you love to do? Oftentimes your passion becomes your brand and is the differentiator from your competition.
Your Target Audience
It’s important to think about your target audience. Take these questions into consideration when defining your brand:
- To whom do you want to market?
- Who will be attracted to your brand?
- Who will either buy from you or will want to employ you?
- What makes it special?
- Why is it relevant?
- Where would people see your brand?
Your Buyer Persona
According to Hubspot, a buyer persona is “a semifictional representation of your ideal customer based on market research and real data about your existing customers.” Try to identify who you will be targeting. Questions to consider include:
- Is this person a he, a she or other?
- How old is the person?
- What does the person look like?
- What is the person’s ethnicity?
- Do they have business goals?
- What do they do in their free time?
- Where do they spend disposable money?
Most of all, take the time to see what makes you different. Perhaps it’s your passion that makes you unique. Identifying your personal brand and your ideal “customer” will ultimately help you stand out from your competitors.